Skip to main content

Glossary

info

This section contains short explanations for all the ad tag related terms. A lot of terms are overloaded with meanings, own expectations and definitions, so the explanations here may not apply to your understanding of a certain term.

Device​

This documentation uses device synonym to layout. For example "This ad slot should only be visible on mobile devices" means the same as "This ad slot should only be visible on mobile layouts".

Device does not mean any physical device category, e.g. "Samsung tablet" or "Nokia smartphone".

Label​

A label is a generic identifier that can be assigned to various entities, e.g. ad slots, prebid bids or size configurations.

This ad tag works with TCF 2.0 only, so consent means TCF 2.0 consent.